New Style Marketing
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Is there a new style to marketing?. Certainly there are new means to find and communicate with those who might use or be interested in your product or service. Obviously a lot of this is happening offline. An email promoting an online marketing system said there was. What I liked most was the recap in a few points of what we need to achieve in the process of marketing, or more simply stated, make the sale. We have to understand why people might make a decision. It’s starts with pain, problems or needs on their behalf, real or perceived, and we must show how we can provide a solution to that problem.
Try to spot these things as you look at other successful marketers or companies, both online and offline. Note this list was developed for an online campaign in a Web 2.0 world of social networking. Much of it applies to offline marketing or an online/offline mix as well.
- Pain and Problems
- Identifying with it
- Provide Solutions
- Reason Why Sale
- Urgency
- Scarcity
- Social Proof
- Why you should Listen to me
- Testimonials
- A BIG promise
- Subtle Life Style with Success Images
- Guarantee
- The "Offer"
- Value Build
… and of course, a final Price with
what else…
A CALL TO ACTION
It’s a good list to keep handy when designing or reviewing your campaign.
Have a great day!
BR
(At the Rempel Group and our RG Publishing Network we’re attempting to implement the solutions to the pain/problem/need research at new sites with free information and downloads. An added benefit for visitors will be a free support and research service. Here’s a link to a list of some of our most recent new sites-new and most popular RG Network research and resource sites. Mexico is a big part of our future plans, personally and business wise. Our Mexico info blog continues to be our most popular site. We’re proud to say that beta testing has started, or will start soon, with several new Mexico related domains, with Best of Mexico resources and info being first to come online.)
