The Daily: Boomer Briefs-The 50something Life!

RESTON, Va., June 14 — comScore Networks, the leader in digital media measurement, today released an analysis of visitation to the official World Cup site during the opening days of the FIFA World Cup soccer tournament. On Friday, June 9, the opening day of the tournament, the official World Cup site hosted by Yahoo! at http://fifaworldcup.yahoo.com/ attracted more than 5 million unique visitors worldwide. Traffic to the site remained strong throughout the opening weekend, with average daily visitors through Sunday, June 11, surpassing 4.4 million. Additionally, comScore revealed that the site served more than 400,000 video streams on the opening day and averaged approximately 375,000 streams per day throughout the weekend. [.: Internet Ad Sales :.]